Why don’t you sell in supermarkets?
Because we’d rather be in your local. We don’t sell into Tesco, Sainsbury’s, Asda, Morrisons or the like – never have, never will. Both ranges go directly to independent pubs, cafés, sandwich shops, boutique hotels and private members’ clubs. Proper British crisps belong at the bar of a good pub, not on a shelf next to the same six labels everyone else uses.